Pet Ecology Brands, Inc. ( P E C B )

Society's Ongoing Love For Pets Continues to Fuel Growing Multi Billion Dollar Pet Care Industry.

(OTC: PECB)

Recent Price: $0.25

An exciting emerging company headquartered in Dallas Texas, Pet Ecology Brands Inc. (PECB) develops, manufactures, and markets unique patented products for pets that are environmentally friendly, technologically advanced and safe. To date, PECB has created two flagship products, Scoop-Lite® Litter, and K-9 Fat-Free Healthy Dog Treats™.

Ever since mankind began domesticating animals a strong relationship between humans and their pets has continued to thrive. Today many families see their pets as a member of the family. In fact, the American Veterinary Medical Association in its 2002 Fact Book reported that 96.9% of US pet owners saw their pet as a family member or companion.

Latest Headlines

Today, Wed, Oct 5, 2005
•	Pet Ecology Brands, Inc. Announces Operational Results for September Business Wire (Wed 4:05pm)
Tue, Oct 4, 2005
•	Pet Ecology Brands, Inc. Announces Initial Orders in International Marketplace Business Wire (Tue 9:25am)
Thu, Sep 22, 2005
•	Pet Ecology Brands, Inc. Secures Additional Retailers for Scientific Cat Litter Business Wire (Thu, Sep 22)
Thu, Sep 15, 2005
•	Pet Ecology Brands, Inc. Announces Results of Marketing Campaign and Expansion of Its Media and Marketing Plans Business Wire (Thu, Sep 15)
Thu, Sep 1, 2005
•	Pet Ecology Brands, Inc. Expands Marketing Plan to Include Trade Shows and Print Media Business Wire (Thu, Sep 1)
Thu, Aug 25, 2005
•	Pet Ecology Brands, Inc. Announces Expansion of National Marketing Campaign and Initial Projections Business Wire (Thu, Aug 25)
Wed, Aug 17, 2005
•	Pet Ecology Brands, Inc. Announces Initial Shipment of Scientific Cat Litter to Numerous Retail Outlets Business Wire (Wed, Aug 17)
Thu, Aug 4, 2005
•	Pet Ecology Brands, Inc. Announces Retail Distribution Business Wire (Thu, Aug 4)
Tue, Jul 26, 2005
•	Pet Ecology Announces Immediate Implementation of Plans for Asian Base Manufacturing and Distribution Business Wire (Tue, Jul 26)
•	OTCPicks.com Announces Profile Coverage for Pet Ecology Brands, Inc. PrimeZone Media Network (Tue, Jul 26)
Thu, Jul 21, 2005
•	Pet Ecology Brands, Inc. Announces Launch of Improved Product Lines to Pet Store and Veterinarian Markets Business Wire (Thu, Jul 21)

American Pet Products Manufacturers Association (APMA) reports that 62% or 63.4 million have pets and 42% of this group have more than one pet. Dogs top the list with 39% of US households owning one, and cats are a close second at 34%.

The pet industry is a major segment of the US economy. Pets in most instances become not only a part of the family but a way of life for a majority of US households. Owners often have a large emotional connection with their pets.

It is estimated that the market for cat litter in the US was $1.7 billion in 2003, and the market for dog treats was $1.5 billion. The international market for these same products is at least as large as the US market with a high concentration of this non-US business Europe, Canada, Australia, Japan, and South Korea.

A recent report by Euromonitor points out, cat owners in emerging markets such as Russia continue to use non expensive alternative products like newspaper or sand and in rural areas it is not used at all. Rising disposable income and increased urbanization will likely ensure rinsing demand for cat litter. This is highly exemplified in China which has a strong potential due to rising disposable incomes and continued urbanization and of course a vast cat population. It is the second largest in the world. These factors are likely to facilitate acceptance and thus sales growth. Cat litter value sales have in fact increased by nearly 60% since 1998 and have reached a level that is comparable to sales in more developed pet products markets.

Prior to 1990 there was little change in the cat litter market. After the introduction of sodium bentonite a paradigm shift occurred due to the clumping effect. PECB may well be positioned at the forefront of the next paradigm shift for two intriguing reasons.

First : Clay based cat litter is building up in landfills around the world. According to the Bureau of Waste Management, approximately 8 billion pounds of spent cat litter is dumped into U.S. landfills every year – that's over twice the amount of disposable diapers. Clay based litter products are not biodegradable. Clay based litter swells to 150% of the original size via water absorption, thereby exacerbating landfill capacities and resources even further.

Second: Unhealthy weight gain experienced by many pets, principally dogs that are fed overabundant scheduled feeds. Such pets often get significantly less exercise than required to maintain an ideal weight and healthy condition. These pets are subject to the same complications that people experience with significant weight gain via fat rich diets, combined with inadequate or little exercise, ranging from heart and lung problems, skin and kidney diseases, to circulatory and immune system issues.

Current estimates show that 10 million cats per year are diagnosed with Feline Lower Urinary Tract Disease (FLUTD's) by vets each year. FLUTD's represent the number 1 insurance claim as reported by Veterinary Pet Insurance Co. located in Anaheim, CA.

PECB's Sickness Indicating Cat litter is the only known non-prescription cat litter in the market. Scoop-Lite® has no limit to its shelf life.

Management

The PECB management team combines the talents of seasoned management and senior sales and marketing executives in addition to legal, accounting and television professionals. The principals, Board Chairman, James Stephens Sr. and Ralph J. Steckel, Founder and President, have over 60 years of combined experience in the pet supply and direct marketing industries. Jane Lorenzen, Vice-President, has over 15 years of experience in business management, operations and administration, IT development and administration, and has served as a board of director member and chairperson of a number of trade, business and legislative committees and events. Management desires to meet qualifications for listing on a major exchange by year end 2006.

Learn more about PECB, stay tuned to your desktop! And never miss any press release, or corporate development.

In addition to healthier pets across the globe there may be healthier portfolios too!

www.petecology.com

www.scooplite.com

While there are approximately ten major players serving the multi-billion dollar pet care sector the entire sector is currently surprisingly fragmented with all remaining participants accounting for 34.4% of the market!

THE PECB PRODUCT LINE

PECB has developed various patent protected, trademarked, and licensed products that address the business problems identified above. Two principle products will be initially focused upon until a critical mass has been achieved.

Scoop-Lite®

Scoop-lite® is a patent protected biodegradable litter product composed of naturally occurring minerals that addresses all the key problems with traditional clay based cat litter, or other litter products, in other words 95% of the cat litter market. Since Scoop-Lite® is biodegradable it is flushable down a commode served by either a septic or sewer system. It weighs 1/7 of the weight of traditional litter thereby making transport by the buyer, typically female, substantially easier, and transport from the factory to the reseller much less costly. Scoop-Lite's® truly amazing features are its ability to indicate certain diseases commonly occurring in cats. Not only can this litter warn of possible illness, but may also indicate how far along the illness may be by the color the litter changes to.

K-9 Fat Free Healthy Dog Treats™

K-9 is PECB's patent pending product that meets the standards of the U.S. Department of Agriculture and offers dog owners an effective means to provide their pets with the only non-fat tasty treat, available in several flavors, on the market today.

U.S. News & World Report recently reported, “The number one health problem for dogs is obesity.”

Presently, the National Research Council of The National Academies estimates 25% of dogs (cats also) – some 36 million are obese!

Product Distribution

On February 28th 2005 PECB announced the signing of a Letter Of Intent with Bridgetech Holdings International regarding the manufacture of PECB products in China and the distribution of PECB products in Asia. The terms of the proposed Joint Venture call for PECB and Bridgetech to share the cost savings generated by manufacturing in China in the ratio of 66.6% to PECB and 33.4% to Bridgetech. Profit share distribution will be on a 50-50 basis. Subsequent press releases reflect forward revenue guidance that is highly achievable.

Domestically, PECB has only recently begun the commercial rollout of its products. Earlier this year PECB executed distribution agreements with two Texas based of pet products in the Southwest that should result in PECB products being offered independently to the veterinarian market. Finally a national advertising campaign to include television is scheduled for launch in April 2005.

Disclaimer This profile published by OTC Live, Inc is an independent electronic publication providing information and factual analysis on selected companies. All statements and expressions are the opinion of OTC Live, Inc and are not meant to be either investment advice or a solicitation or recommendation to buy, sell, or hold securities. Investing in micro-cap securities is highly speculative and carries an extremely high degree of risk. OTC Live, Inc is not a broker dealer or a registered investment advisor . It is possible that an investor's investment may be lost or impaired due to the speculative nature of the companies profiled. Profiles rely on information provided by the featured Companies and/or Edgar filings. While OTC Live, Inc believes its sources to be reliable, associates of OTC Live, Inc, or any affiliated parties make no representation or warranty as to the accuracy of the information provided. Readers should not rely solely on the information contained in this publication, but should consult with their own independent tax, business and financial advisors with respect to any investment opportunity, including any contemplated investment in the advertised Company. Factual statements in this publication are made as of the date stated and are subject to change without notice. OTC Live, Inc is not responsible for any claims made by the Company. We have prepared this report, drawing upon a range of public news, the company's website and information from sources in the industry, as well as data and opinions provided by the company. Prior to issuing this report, the Company reviewed and approved the contents in writing hereof. OTC Live, Inc has not independently verified the Company's representations. Any opinions expressed in this report are statements of judgment as of the date of publication. We urge readers to carefully verify all presentations within the report independently. The receipt of this publication shall not create, under any circumstances, any implication that there has been no change in the affairs of the company profiled since the date of review. This advertisement does not provide an analysis of the Company's financial position. OTC Live, Inc of this advertisement has been compensated twelve thousand dollars by a third party for the preparation and electronic dissemination of this report. This should be viewed as a potential conflict of interest. Furthermore, associates of OTC Live, Inc may have stock positions on profiled companies from time to time. We may profit in the event the shares of the Company profiled by us increase in value. These positions may be liquidated from time to time even after we have made positive comments regarding the Company. The receipt of this information constitutes your acceptance of these terms and conditions. SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS: Except for historical information contained herein, the statements on this website and newsletter are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the companies operations. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as ``anticipate,'' ``estimate,'' ``expect,'' ``project,'' ``intend,'' ``plan,", "anticipate", "guess", "think", "hear", "suggest", ``believe,'' and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. As a suggestion, "Never, ever, make an investment based solely on what you read in an online newsletter or Internet bulletin board, especially if the investment involves a small, thinly-traded company that isn't well known," said Nancy M. Smith, Director of SEC's Office of Investor Education and Assistance. "Assume that the information about these companies is not trustworthy unless you can prove otherwise through your own independent research." "Internet Fraud" is available on the SEC's Web Site, at http://www.sec.gov/consumer/cyberfr.htm.